WELCOME TO PURPULAR
In the high altitudes of the Rocky Mountains, where snowflakes dump through crisp mountain air, something extraordinary happened. The world of Purpular was born. Gear too clean to comprehend was discovered—a place where snowboarders, skiers, snow mobiliers and everyone in between came together in the pursuit of adventure.

High Quality. Non-toxic.
Purpular is dedicated to crafting high-quality snow apparel that blends urban streetwear with mountain functionality - without breaking your bank accounts.
We believe in thriving. That’s why we’ve made it our mission to steer clear of bullshit chemicals like PFAS (aka "forever chemicals") that lurk in many outerwear products. These indestructible substances have been linked to various health issues, and we don’t want any part of it.
From day one, we are ensuring that your gear is safe for both you and the super sick planet that we shred on. We will continue sourcing premium material that is healthy for our bodies.


Purpular is family.
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We don’t just create apparel; we create family. A community of people who inspire each other and share one very important rule - having a good time.
For those who are chasing the fresh powder, sending jumps, hitting metal, exploring or cruising around - we live for snow days. When you wear Purpular - you are joining a badass community of people pushing boundaries and sharing our love for snow and everything it brings.
